Join David on this journey of seeing how changing your measures of success lead to vastly different outcomes. Disney, basketball, football and cobras are all likely to feature in this question for true personalization.

The biggest problem with crafting landing pages that convert? It's knowing where to even start. In this hands-on session, Eden will walk you through a battle-tested template you can use as a guide to help you craft high converting landing pages (better than AI can) -- even if you don't have a full-time copywriter on your team.

This session explores how shifting the experimentation mindset beyond conversion can unlock value in overlooked areas of the business. Learn how applying test-and-learn principles to operational costs can drive impact just as powerful as traditional growth metrics.

Booking.com is a super heavy weightier in experimentation, and it took them 20 years to get where they are. Learn the detailed steps of embedding experimentation in your culture and make it critical to your long term success.

CRO people use their evil magic to get people to click more and buy more stuff they don't need - right?! So what we do is, by definition, not sustainable - right? Not so fast. In this session you'll learn how to drive sustainable business practices without sacrificing long-term profitability. Using real-world examples and research-backed strategies, you'll discover actionable ways to nudge customers toward better decisions, through simplicity, transparency, and perceived value, avoiding greenwashing, and aligning business growth with environmental responsibility.

Experimentation can be intimidating to non-data science folk. But Erin wants to get everyone excited about A/B testing. In this talk, Erin shares the Conversion Design process. It centers A/B testing as a way to gather high-quality evidence to make highly informed decisions to improve your digital product design.

Join us in for some well deserved drinks and delicious dinner.

Björn Alberts, Senior E-com Advisor at Eidra, explains how AI is transforming the customer journey and what it means for visibility and conversion.

Kim is probably one of the people in Sweden who has done the most A/B tests. He should have learned something, right? Prepare yourself for a parade of successes and fiascos, but above all – lessons learned.

Of course AI will be a big thing in the future - but more importantly - what is happening right now? What are the tools & methods people are using? And what results are people seeing? This discussion will be moderated by Anders Scheef, Conversionista's own AI lead.

Killing isn’t cruel — it’s creative hygiene. Emma shares why innovation teams should celebrate endings as much as beginnings, and how to turn every kill into learning fuel.

We've already announced 4 talks ahead of time, and now it's your turn to take the stage in true unconference style. Anyone can claim a 25-minute slot by posting their name and topic on the board - no formal presentation required, just bring your expertise and curiosity about CRO, AI, and Growth. Attend whichever sessions interest you most, from case study shares to AI tool discussions.
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