Schedule
You are what you measure
Join David on this journey of seeing how changing your measures of success lead to vastly different outcomes. Disney, basketball, football and cobras are all likely to feature in this question for true personalization.
How to craft landing pages that read good and convert good
The biggest problem with crafting landing pages that convert? It's knowing where to even start. In this hands-on session, Eden will walk you through a battle-tested template you can use as a guide to help you craft high converting landing pages (better than AI can) -- even if you don't have a full-time copywriter on your team.
Experimenting on the unconventional - Creating an experimentation program on reducing operational costs
This session explores how shifting the experimentation mindset beyond conversion can unlock value in overlooked areas of the business. Learn how applying test-and-learn principles to operational costs can drive impact just as powerful as traditional growth metrics.
20 years of (in)validation - The evolution of experimentation at Booking.com
Booking.com is a super heavy weightier in experimentation, and it took them 20 years to get where they are. Learn the detailed steps of embedding experimentation in your culture and make it critical to your long term success.
Optimizing Websites for Sustainable Choices
CRO people use their evil magic to get people to click more and buy more stuff they don't need - right?! So what we do is, by definition, not sustainable - right? Not so fast. In this session you'll learn how to drive sustainable business practices without sacrificing long-term profitability. Using real-world examples and research-backed strategies, you'll discover actionable ways to nudge customers toward better decisions, through simplicity, transparency, and perceived value, avoiding greenwashing, and aligning business growth with environmental responsibility.
Design for Impact: Rally Your Team Around a Process that Drives Growth
Experimentation can be intimidating to non-data science folk. But Erin wants to get everyone excited about A/B testing. In this talk, Erin shares the Conversion Design process. It centers A/B testing as a way to gather high-quality evidence to make highly informed decisions to improve your digital product design.
Dinner, drinks and & after work
Join us in for some well deserved drinks and delicious dinner.
Jam Sessions
Curated unconference sessions where passionate minds collaborate on the topics that matter most. Like a musical jam, these conversations flow organically—guided by curiosity, driven by expertise.
Want to lead a 30-minute session on a growth-related topic? Reach out!
