Conversion
Jam '24

Conversion
Jam '24

Scandinavia's Growth and Conversion event
2024
October 16th Stockholm, Sweden

Scandinavia's #1 Growth & Conversion Event

Unleash Conversion

Learn from World-Class Experts

Awaken Your Inner Growth Champion

Elevate your circle

"It was a very fun, insightful and inspiring day. A must for digital specialists.

1 Full day experience

October 17th

100% in English

On-site in Stockholm

Scandinavia's Growth & Conversion event

Unleash Conversion

Learn from World-Class Experts

Awaken Your Inner Growth Champion

Elevate your circle

"Mandatory growth event"

November 16th  Stockholm, Sweden

SMART COMPANIES CHOOSE CJAM

Smart companies choose CJAM
14+

CJAM conferences hosted

8,200+

Happy attendees

98%

Satisfaction rate

Smart companies choose CJAM
14+

CJAM conferences hosted

8,200+

Happy attendees

98%

Satisfaction rate

What is ConversionJam?

What is ConversionJam?

For over 13 years, CJAM has been the premier event for accessing mastermind-level insights and networking with the brightest minds in the digital industry. Discover a range of career-boosting opportunities in our showcase area and celebrate the dynamic community that propels our industry's innovation and success.

Seize this chance to reconnect, find inspiration, and progress your career among professionals who share your enthusiasm.

Designed to awaken your inner growth-champion

Actionable resources with every talk

Elevate your circle with like-minded professionals

Don't miss out

If you are looking for a day jam-packed with inspiration, networking and insights, look no further.

A 98% satisfaction rate event

Learn from thought leaders

No yada yada or sales pitches on stage

Professional growth to propel your career

On-site exclusive

SOLD OUT
Buy 3+ tickets - get 15 percent off!

Designed to awaken your inner growth-champion

Actionable resources with every talk

Elevate your circle with like-minded professionals

Stay at the forefront of growth trends
Embrace innovative strategies to stay at the forefront of emerging growth trends in your industry
Awaken your inner growth champion
Embrace innovative strategies to stay at the forefront of emerging growth trends in your industry
Elevate your circle
Embrace innovative strategies to stay at the forefront of emerging growth trends in your industry
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Get your competitive advantage and skyrocket your conversions this year

✓ Learn proven strategies by the world's top conversion experts
✓ Elevate your circle with like-minded professionals
✓ Ignite your passion to propel your conversion rate to new heights

Speakers

We hand-pick our keynotes, who will be there to teach you the ins and outs of conversion and growth.

Meet a few of the faces.

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Top companies love CJAM

"Came away buzzing with ideas - please keep doing this event!"

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Position, Company name

“One of the most useful and actionable conferences I’ve attended.”

Name Surname

Position, Company name

"It was a very fun, insightful, and inspiring day. A must for digital specialists."

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Position, Company name

The Comeback Kid Speaker

Want to see one of the best CJAM speakers ever, back on stage? YES! Want fresh ideas from the up-and-coming CRO hotshots? YES again!

Only 1 will be selected to speak
Announced on the day
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Comeback Kid

Want to see one of the best CJAM speakers ever, back on stage?
YES!

Want fresh ideas from the up-and-coming CRO hotshots?
YES again!

We have asked a number of our highest-rated speakers of all time to compete for one speaking slot.

This year's Comeback Kid will be announced on the day.

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Schedule

08.15-09.00
Registration
09.00 - 09.15
Welcome!
John Ekman
Chief Conversionista and moderator
09.15-09.45
Using AI to understand customer expectations and satisfaction
Stay tuned - more info to be released soon.
Juliana Jackson
Associate director, data and digital experience
09.45-10.15
Experiment culture at Netflix
Colin McFarland
Director, experimentation platform
10.15-10.45
BIG snack - morning break
Let's take a break and recharge batteries.
10.45-11.15
Ecommerce optimization: Common issues and missed opportunities
Stay tuned - more info to be released soon.
Rebecca Hugo
Senior UX auditor
11.15-11.45
End-to-end horizontal: Experimentation for maximum impact
Stay tuned- more info to be released soon.
Chris Gibbins
Chief experience officer
11.45-13.00
Lunchtime
Enjoy a yummy lunch in the mingle areas and be sure to chat with all the experts on site.
13.00-13.30
The fallacies of AB testing
This session will explore the common misconceptions and fallacies in AB testing, including planning, statistical, and experiment design errors. By identifying these pitfalls and adopting a new approach, you'll learn how to significantly enhance the value of your testing program.
Ellie Hughes
Head of consulting
13.30-14.00
Your failed experiment is your biggest opportunity
Daphne Tideman
Growth advisor
14.00-14.30
BIG snack - afternoon break
14.30 -15.00
Begin with the end in mind - How to get your experimentation program 
off the ground (pun intended)
Last year's Conversion Hero of the Year award winner shares her secret sauce of how to nail the starting point of your experimentation program. Hint: It is neither the latest A/B-testing or analytics tool nor the most hyped AI gadget.
Dina Doder
Director of ecommerce and digital
15.00-15.45
The Conversion Hero of the Year Award 2024
We will be presenting the Conversion Hero of the Year Award 2024.
15.45-16.15
The Comeback Kid
We have asked our highest-rated speakers of all time to compete for one speaking slot. This years Comeback Kid will be presented on the day!
The Comeback Kid
16.15-17.30
CJAM afterwork
Join us for a conversion beer and snacks while mingling with the speakers, making new friends, and reconnecting with familiar faces.
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Program

Registration
08.15-09.00

Doors open at 08.15.
Join us for some JAM-spiced coffee.

Welcome!
09.00 - 09.15

We have been hosting CJAM for 14 years now, and have had the greatest growth profiles and like-minded people joining us.

Whether you are new or old to the game we look forward to seeing you!

John Ekman
Chief Conversionista and moderator
Conversionista
Using AI to understand customer expectations and satisfaction
09.15-09.45
Stay tuned - more info to be released soon.

We have tried to solve the great mystery of what goes on in the customer's brain by using surveys, customer journey maps and whatnot. Close but no cigar. Juliana will show, with two successful real-world examples how you can use and leverage AI models to the next-next-next level of customer insights.

Juliana Jackson
Associate director, data and digital experience
Media.Monks
Experiment culture at Netflix
09.45-10.15

Netflix is a pioneer in not only in streaming - but also in building and deploying an experimentation culture across the entire organization. Hear it directly form the man in charge and learn how you can put it to work in your company.

Colin McFarland
Director, experimentation platform
Netflix
BIG snack - morning break
10.15-10.45
Let's take a break and recharge batteries.

Let's take a break and recharge batteries.

Seminar at 10.15 🎙️
hosted by Optimizely

Avoiding KPI tunnel vision for optimal business growth
Marit Groot Zevert, CRO analyst, Vodafone Ziggo
Mårten Bokedal, Solutions Strategy Director, Optimizely

Ecommerce optimization: Common issues and missed opportunities
10.45-11.15
Stay tuned - more info to be released soon.

At Baymard we started researching ecommerce usability more than a decade ago. Ever since, we’ve tested and retested all aspects of ecommerce usability, running large-scale qualitative and quantitative research studies testing the implementations from the world’s leading e-commerce sites.

What we consistently encounter is a realm of opportunities that e-commerce sites miss - issues that are present despite their relatively high UX impact. Here, we'll discuss a series of ways that companies can improve their offering, covering the user entry to order completion.

Rebecca Hugo
Senior UX auditor
Baymard Institute
End-to-end horizontal: Experimentation for maximum impact
11.15-11.45
Stay tuned- more info to be released soon.

Many of the biggest opportunities to improve the user experience and business metrics remain undiscovered for several key reasons including team verticalization, blinkered ideation and optimisation practices, and a particularly alarming confirmation bias.

Chris will discuss these common problems and most importantly outline a more effective approach.

Chris Gibbins
Chief experience officer
Creative CX
Lunchtime
11.45-13.00
Enjoy a yummy lunch in the mingle areas and be sure to chat with all the experts on site.

Enjoy a yummy lunch and be sure to make the most of it. Chat with all the experts on site for valuable insights and great connections.

Seminar at 12.15 🎙️
hosted by Kameleoon

6 mistakes to avoid in your experimentation program
Andreas Cederblad, Growth Manager, Husqvarna
Jean-René Boidron, CEO and co-founder, Kameleoon

The fallacies of AB testing
13.00-13.30
This session will explore the common misconceptions and fallacies in AB testing, including planning, statistical, and experiment design errors. By identifying these pitfalls and adopting a new approach, you'll learn how to significantly enhance the value of your testing program.

This session will explore the common misconceptions and fallacies in AB testing, including planning, statistical, and experiment design errors. By identifying these pitfalls and adopting a new approach, you'll learn how to significantly enhance the value of your testing program.

Ellie Hughes
Head of consulting
Eclipse
Your failed experiment is your biggest opportunity
13.30-14.00

We’ve all heard it “we tried that, it doesn’t work". When we have a failed experiment, we are quick to move on. Sure, we try to create a growth mindset and talk about learnings, but the truth is we aren’t getting the most out of those.

Growth experiments are like lemons. Just because not much comes out on the first squeeze, it doesn’t mean it’s a “dud lemon”.

Daphne Tideman
Growth advisor
Growth Waves
BIG snack - afternoon break
14.00-14.30

Let's take another break and recharge.

Seminar at 14.00 🎙️
hosted by Eidra

Navigating the Future:
Staying Relevant in the Expanding World of XR

Robin Ellingsen, Vision Pro Jedi/developer, Umain

Begin with the end in mind - How to get your experimentation program 
off the ground (pun intended)
14.30 -15.00
Last year's Conversion Hero of the Year award winner shares her secret sauce of how to nail the starting point of your experimentation program. Hint: It is neither the latest A/B-testing or analytics tool nor the most hyped AI gadget.

Last year's Conversion Hero of the Year award winner shares her secret sauce of how to nail the starting point of your experimentation program. Hint: It is neither the latest A/B-testing or analytics tool nor the most hyped AI gadget.

Dina Doder
Director of ecommerce and digital
Norwegian
The Conversion Hero of the Year Award 2024
15.00-15.45
We will be presenting the Conversion Hero of the Year Award 2024.

We’ll be presenting this year’s Conversion Hero Award. All the nominees will be there, and they will be sharing insights.

The Comeback Kid
15.45-16.15
We have asked our highest-rated speakers of all time to compete for one speaking slot. This years Comeback Kid will be presented on the day!

We have asked our highest-rated speakers of all time to compete for one speaking slot. This years Comeback Kid will be presented on the day!

The Comeback Kid
Announced on the day
CJAM afterwork
16.15-17.30
Join us for a conversion beer and snacks while mingling with the speakers, making new friends, and reconnecting with familiar faces.

Join us for conversion beer and snacks while mingling with the speakers, making new friends, and/or reconnecting with familiar faces.

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SOLD OUT
Buy 3 or more tickets - get 15 percent off

Speakers 2.0

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8,200+

People just like you have attended CJAM

"9/10 event. I got more knowledge here in one day compared to courses done in the past. Highly recommend this event."

Emmy Frank

CRO Specialist, Google

"CJAM reminded me of what really matters in our work. Sometimes you need that nudge to see the big picture."

Ronny Adolfsson

Web analyst, Slack

"Hearing from some of the best in the biz was incredibly valuable. It's a rare opportunity packed into one event."

Ronny Adolfsson

Web analyst, Slack

Friends and family

A selected few friends of ours - who made this conference a reality <3

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Get your ticket

Hurry up - tickets are almost gone! See you next year!
All tickets include:
Full-day CJAM experience
Actionable resources for immediate impact
Coffee, lunch, snacks, and drinks included
Networking opportunities
CJAM afterwork
Exclusive offers and discounts to boost conversion
Student? Contact cjam@conversionista.com
Student Tickets: 690kr!
SUPER EARLY Bird
6 990 SEK
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Regular ticket
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ConversionJam 2024
Basic plan
$180/yr
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$280/yr
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Getting here

Location
Münchenbryggeriet
Torkel Knutssonsgatan 2
Stockholm
Subway
Mariatorget station
5 min walk to the venue
Bus
Stop: Münchenbryggeriet
Bus 405

FAQs

What is Conversion Jam?

Conversionista has organized Conversion Jam for over a decade. We handpick the best growth and conversion speakers from around the world and bring them together. Over the years CJAM has grown to become one of the top growth and conversion events in the world. As always exploring different formats, high-quality pieces, and hyper-relevant content.

Who is organizing CJAM?

Conversionista! We are conversion optimizers who help our clients use actual data instead of guesses. Since the start, we’ve improved conversion in 1000 + projects. Apart from having the sharpest CRO experts in the Nordics on our team, we’ve also started Sweden’s first CRO course, Conversion Manager, as well as the largest conversion and growth event in the Nordics - this one. We currently employ over 90 conversion heroes in our five offices in Stockholm, Gothenburg, Malmö, Amsterdam and Oslo.

What kind of professionals attend?

A potpourri of people, but the event especially attracts specialists, marketing managers, and business owners.

Tickets and cancellation policy

The earlier you buy, the less expensive the tickets will be. As easy as that.

Be the super Early Bird and pay 3 990 SEK - hurry so you don’t miss out!
Tickets from Aug 20: 4 990 SEK
Tickets from Oct 1: 6 990 SEK

30+ days policy
You can cancel your ticket up to 30 days before the event kicks off. If you for any reason need to cancel, just contact us at cjam@conversionista.com
Please note - only written cancellations are accepted.

Closer to the event
We hope to see you there but in case you can't make it on the day you will always be able to forward your ticket to a colleague or a friend. Just give us a heads-up at cjam@conversionista.com - and we will help you out.

What about this year's program?

Details on each talk and each speaker will be announced as they are confirmed. Tip: Stay up to date and sign up for our newsletter :)

How can I present a speaker?

We are always on the hunt for extraordinary speakers. Send us an email at cjam@conversionista.com

Any other questions? 📩
Happy to help. Feel free to reach out at cjam@conversionista.com

Save your spot

ConversionJam
Unleash Conversion
Munchenbryggeriet Stockholm
October 17th 2024
8:15am - 5:30pm
'24
Count me in!
Stockholm
Nov 16th 2024

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ConversionJam
Unleash Conversion
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Munchenbryggeriet,
Stockholm, Sweden
October 16th 2024
9am - 6pm
'24
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