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Fuel your growth with ideas, insights & AI

Scandinavia’s Growth & Conversion Event, Conversion Jam returns – in a new, exclusive format with only 250 seats. This is where digital leaders, specialists, and creative minds come together to shape the AI-driven future of optimization.

Join us for an event filled with:

  • International top speakers in CRO, experimentation, AI and strategy
  • Deep dives and bold ideas – no fluff, just what works
  • Unconference sessions and meaningful conversations
  • A hands‑on AI Corner to explore live insights and tools
  • A closing afterwork you won’t want to miss

Whether you lead digital transformation or work hands-on with UX, experimentation, or growth – this is where your next breakthrough starts.

Limited to 250 seats

This isn’t a typical conference. It’s a curated jam of experimentation, strategy, AI and community – designed for those who want more than just slides.

Hear from international experts pushing the boundaries of growth and optimization through AI, research and experience – including voices from Booking.com, Sky, Made with Intent, and more. Then roll up your sleeves in this year’s new JamSessions, featuring industry thought‑leaders.

This year, Conversion Jam is powered by Conversionista and Curamando. Together, we’re bringing sharper insights, broader perspectives, and even more value to the event – all under one roof.

Secure your seat today – before they’re all gone.

Keynote Speakers

Erin Weigel
Author of "Design for Impact" & Advisor at ABsmartly

Erin Weigel delivers impactful, user-centric products and tells stories about how she does it.

Her career started in customer service when she worked retail and waited tables. This experience developed her service mindset, which guides her unique design approach.

She has A/B tested thousands of design changes at Booking.com, the world's largest online travel website, where she worked as Principal Designer for 9 years. Her specialities are Conversion Design and building experimentation cultures. She's currently writing Design for Impact: Your Guide to Designing Effective Product Experiments, published by Rosenfeld Media, which will be released in 2024.

Design for Impact: Rally Your Team Around a Process that Drives Growth

Piazza

Experimentation can be intimidating to non-data science folk. But Erin wants to get everyone excited about A/B testing. In this talk, Erin shares the Conversion Design process. It centers A/B testing as a way to gather high-quality evidence to make highly informed decisions to improve your digital product design.

Design for Impact
Read more

David Mannheim
Founder of Made with Intent

David is the founder of Made With Intent and author of The Person in Personalization. With over 15 years in digital marketing, he previously founded the conversion optimization agency User Conversion, which was later acquired by Brainlabs. He’s known for helping brands close the gap between what customers want and what businesses deliver—by focusing not just on performance, but on intent.

David is a high-energy, story-driven speaker who’s been voted most engaging at events like CXL Live and Experimentation Elite. His keynotes blend humor, Disney references, and deep industry insight—challenging how we measure success and what it really means to personalize.

Whether he’s guiding audiences through “personalization jeopardy” or sharing lessons from 150+ interviews with brands, David brings fresh perspective and practical ideas on how to make marketing more human.

You are what you measure

Piazza

Join David on this journey of seeing how changing your measures of success lead to vastly different outcomes. Disney, basketball, football and cobras are all likely to feature in this question for true personalization.

Read more

Eden Bidani
Conversion copywriter

With 13+ years of experience in sales, marketing, and copywriting, Eden helps software companies show the world the value of their tech so they can acquire more customers, more profitably. Drawing on her deep expertise in conversion copywriting and strategy, she challenges conventional best practices—especially in an AI-saturated world—by leaning into surprising, customer-led, and counterintuitive approaches that actually drive results.

Her recent talks include how to use AI writing tools the right way, why copying your customers’ own words can outperform even expert copy, and how unusual copywriting methods can outperform “data-driven” norms.

How to craft landing pages that read good and convert good

Piazza

The biggest problem with crafting landing pages that convert? It's knowing where to even start. In this hands-on session, Eden will walk you through a battle-tested template you can use as a guide to help you craft high converting landing pages (better than AI can) -- even if you don't have a full-time copywriter on your team.

Read more

Theo van der Zee
Conversion specialist with a focus on sustainability

Theo van der Zee has over 20 years of experience building and optimizing websites. He currently works as a freelance conversion optimization specialist from The Netherlands and has collaborated with over 180 clients across 10+ countries. In recent years, Theo has shifted his focus toward sustainability, leveraging his expertise in research and experimentation to help companies adopt sustainable business practices. An avid learner, he has studied extensively in this field, diving into hundreds of books and academic articles. As a recognized expert, Theo is also a top-rated keynote speaker on this topic, inspiring audiences worldwide to embrace sustainability.

Optimizing Websites for Sustainable Choices

Piazza

CRO people use their evil magic to get people to click more and buy more stuff they don't need - right?! So what we do is, by definition, not sustainable - right? Not so fast. In this session you'll learn how to drive sustainable business practices without sacrificing long-term profitability. Using real-world examples and research-backed strategies, you'll discover actionable ways to nudge customers toward better decisions, through simplicity, transparency, and perceived value, avoiding greenwashing, and aligning business growth with environmental responsibility.

Read more

Jorden Lentze
Senior Product Manager Apps at Booking.com

In 2008 Jorden ran his first experiment using Google Website Optimizer and working for MoneYou.

After running experiments for ABN AMRO he joined Google as a conversion industry manager, responsible for the CRO strategy in the Benelux before joining Booking.com in 2017.

At Booking.com he started on the hotel side of the marketplace, improving the onboarding flow for new hotels, switching to the guest side in 2020. After changing the way customers select and customize a room on apps, he is now working on decreasing choice overload by reducing the number of room choices and increasing the differentiation per choices, specifically on apps.

Next to this he also an Experimentation ambassador and is giving experimentation training to product managers and others at Booking.com

Jorden is passionate about experimentation and thinks that homepage carousels and hamburger menus are evil.

20 years of (in)validation - The evolution of experimentation at Booking.com

Piazza

Booking.com is a super heavy weightier in experimentation, and it took them 20 years to get where they are. Learn the detailed steps of embedding experimentation in your culture and make it critical to your long term success.

Read more

Natasha Senior
Experimentation Lead at Sky

Natasha Senior is the Experimentation Lead at Sky, where she transformed an in-house CRO program into a fully embedded, company-wide experimentation culture. With a background in CRO, data, and analytics, she leads experimentation across product, digital journeys, CRM, and conversational channels like IVR and messaging. Natasha is passionate about embedding test-and-learn thinking into decision-making at every level, bringing a hands-on, results-driven approach focused on making experimentation practical, impactful, and integral to business decisions.

Experimenting on the unconventional - Creating an experimentation program on reducing operational costs

Piazza

This session explores how shifting the experimentation mindset beyond conversion can unlock value in overlooked areas of the business. Learn how applying test-and-learn principles to operational costs can drive impact just as powerful as traditional growth metrics.

Read more
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Why people keep coming back

✨ CJAM is the annual highlight for professionals who want real insights, not fluff.

Here’s why:

  • 98% satisfaction rating – year after year
  • +8000 past attendees can’t be wrong
  • No sales pitches. No yada yada. Just sharp thinking from global experts
  • Professional growth that actually moves your career forward
  • On-site exclusives – content and networking you won’t find online
  • Learn from the best – international thought leaders in CRO, UX, design, growth, and strategy
  • Meet your people – from executives to hands-on optimizers

Jam sessions

This year we are adding Jam Sessions to the conference. This is a great opportunity for all attendees to share, brainstorm or troubleshoot anything they feel like in the world of CRO, AI and Growth.

Ever attended an unconference – then you know the drill. If not, here’s how it goes… We are putting up a board of multiple slots for 25 minutes each. Anyone who feel like it can put up their name and topic and claim one of the slots. When the board is full it’s full!

When the Jam Sessions start - everyone can go to the session that seems most interesting. It doesn’t have to be a formal presentation. For example, If you just want to get some people in the room to discuss what AI tools they use in their daily work - Post it on the board.

Jam Session Speakers

Emma Lindahl
Head of ICAx

Emma leads ICA Gruppen’s innovation unit ICAx. With a diverse background that includes a PhD from Karolinska Institutet, roles in business development, design, product management, and teaching. Emma excels in integrating creative research strategies with cutting-edge technology. She emphasizes an experimental approach to strategy, new technology, business and human wants, so that innovation consistently can be translated into real-world impact.

Mårten Schultzberg
Staff Data Scientist @ Spotify

PhD in Statistics, leads experiment design and statistics at Spotify’s experimentation platform, Confidence. He’s helped scale Spotify’s culture of experimentation from a handful of teams to hundreds, not by chasing new features, but by perfecting the fundamentals. Mårten argues that most organizations don’t need more tooling; they need cleaner thinking. His work blends academic rigor with product pragmatism, turning statistical nuance into something builders actually use. A seasoned university teacher and published researcher, he writes and speaks about how to bring scientific discipline to real-world experimentation.

Kim Dahlroth
Experimentation Specialist & CRO-Manager @ Zebro Labs

Kim has worked with Conversion Rate Optimization (CRO) among the longest in Sweden and shares AI-powered CRO hacks that outperform (your) standard methods. With years of hands-on experience, Kim has developed techniques that deliver better results than conventional approaches.

Anders Scheef
Product and Conversion Manager @ Conversionista!

Anders leads Conversionista’s team of CRO and experimentation specialists. With over 17 years of experience driving digital growth and development, he helps companies turn insights into measurable results through data, testing, and smart use of AI.

At the moment he leads the company’s AI transformation, using AI to scale experimentation and unlock faster, smarter ways of creating impact and new learnings.

Björn Alberts
Principal Digital & AI Advisor @ Eidra

With almost 30 years of experience spanning marketing, communications, and product development, he helps organizations navigate the shift to digitalization. His track record includes breaking records as CMO of the Volvo Ocean Race, transforming Mag+ (featured on stage by Steve Jobs when launching the iPad) into a subscription-based SaaS business with 500% revenue growth, and co-founding shipping optimization company Ingrid. Björn combines strategic vision with tactical execution, using his comprehensive experience and network of skilled professionals to create lasting change across automotive, fashion, finance, and sports industries.

Organized by

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Scandinavia's Growth & Conversion Event

Date

Oct 23 2025

Venue

Eidra HQ

Time

13:00-22:00

Name

Your Name

Company

Your Company

Questions?

Check the FAQ or send us an email at cjam@conversionista.com