Nobels väg 6, 171 65 SolnaOpen Google Maps
A brilliant and inspirational day! Off home to convert!
Everyone who works with web should be here!
So f***in good!
Nir Eyal is a best selling author of the book “Hooked” and perhaps the world’s top expert on how to create habit forming customer experiences. When acquisition costs go through the roof, and more and more people are locked into platforms like Facebook, this is the one skill you need to master.
Purna Virji is a senior exec at Microsoft and she’ trying to figure out how voice search and conversational interfaces will shape digital marketing. If you agree that speech will rule the web in the future - this is a must see.
Michael is one of the highest rated speakers on the CRO scene. Time after time. Now, we will talk about the costliest, deadliest mistake we make as marketers and how we can stop it. Full Stop.
André runs the biggest CRO Agency in the world and he’s the guy that’s spoke most times at CJAM, since the very first one. Now he’s back with his latest outlook on where CRO is going.
Els is the queen of user research that has moderated over 3.500 user tests. She is also a top-rated speaker with a no-bullsh*t personality. Els will not only tell you why user research matters but also share some cases where qualitative user research made all the difference.
What would you think you could learn from a serial Silicon Valley Growth leader that boosted sales at companies like SurveyMonkey and Malwarebytes, and that will share her KPI model for how she did it? Our guess is: A lot.
Chris founded WiderFunnel, wrote, "You Should Test That", a top selling, must-read CRO book which redefined conversion rate optimization. Now he will share his insights on how you can accelerate growth and produce a high-octane experimentation engine that pumps out never ending results.
Here is the Content Marketing Superwoman that transformed a small Swedish startup into a global "security giant". How on earth is that possible? Come and find out . (Yes she will tell you about the rat in the office too).
Tara is a self-proclaimed digital nerd, who loves connecting the dots between qualitative and quantitative findings to produce kick-ass results. She will show you how Sprout Social boosted growth by focusing on customer insights and translating that data into tangible retention-based results.
Nobels väg 6, 171 65 SolnaOpen Google Maps
07:30 — Doors open
Doors open at Aula Medica
08:00 — Bonus Sessions
Bonus Session 08:00 How to generate business value using contextual customer experiences
In this session Sitecore will share best practices, valuable how and advice to help you and your organization accelerate time-to-value using Context Marketing. Come listen and drink your morning coffee while being smarter.
Bonus Session 08:30 The culture of Experimentation
This session will highlight the importance of transitioning from doing one-off AB tests to making experimentation part of your daily routine. Hear about real-life case studies and get a better understanding of the requirements and benefits of continuous experimentation. Learn about ideation and get concrete advice for your experimentation program. Come listen to Optimizely.
09:00 — John Ekman - Chief Conversionista
Welcome. Let’s START!
09:10 — Nir Eyal
HOOKED – How to build habit forming products
How is it possible that a few of the world’s most successful digital brands have managed to get almost the entire planet’s population “hooked” to their services? What is the secret to getting users to come back for more and more? Well, it is not just pure luck. They’ve actually managed to carefully engineer customer desire, creating a sense close to addiction. Nir will show you how you can apply these techniques to your products or services
09:50 — Tara Robertson
10x your Growth by Optimizing Customer Retention
See how Sprout Social boosted growth by focusing on customer insights and translating that data into tangible retention based results. Sprout was able to build a program that drove a significant decrease in customer churn, a higher customer NPS, and an astounding increase to top line revenue. All this, simply by spending time understanding the voice of the customer.
Nir Eyal will give you the framework for world class retention. Tara will show you how you put it to work. You will we be laughing all the way to the bank.
10:20 — Morning Break
There’s nothing like the smell of coffee in the morning! ☕☕☕
10:50 — Purna Virji
Speech interfaces & the future of CRO
Conversational interfaces have been called the third digital revolution. Few things will shape the way we use digital services like the development of speech & voice interfaces. But what does it mean for us Conversion People when users start talking to all their digital stuff? Can you optimize conversations? In that case, how? What happens if the concept of a “landing page” suddenly disappears? If you agree that speech will rule the web in the future – this is a must see.
11:20 — André Morys
Think you’re a Conversion SuperHero? Then you’re in big trouble!
Heard about the Dunning- Kruger effect? It means that smarter you think you are, in fact, the stupider you are. It effects not only the US president, but optimizers too. André will share his story on how his company nearly went bankrupt when he thought he was invincible, and how you can avoid doing the same thing.
11:50 — Lunch
Recharge your batteries (or be sorry you didn’t).
Lunch Session: How to crowdsource & master the art of listening to your customers
Usabilla invites you to eat lunch while listening to a bunch of use cases from brands like Apollo, Nespresso and TUI and show how they’re able to turn customer insights into actions (first come, 40 persons maximum).
13:00 — Els Aerts
Without research there is nothing
User research, understanding your users and finding out what makes them tick, is crucial to driving growth. Els will not only tell you why user research matters but also share some cases where qualitative user research made all the difference.
13:30 — Chris Goward
Building an Experimentation Engine that scales
Many organizations get excited about A/B-testing. Get some early wins, attract more people to join the team, and convince management to invest in cool new tools.
Then, they hit a plateau. No more easy wins. 😭 Chris will share his insights on how you escape the plateau, accelerate growth and produce a high-octane experimentation engine that pumps out never ending results.
14:00 — Elena Verna
3 factors that drive growth for your digital service
We all know that Acquisition, Conversion and Retention are important metrics. Still it’s hard to create a focus inside the organization that truly increases the performance of even one of them. Elena has more knowledge in this area than anyone we know, and she will show you how to Identify, set and implement your A-C-R KPIs. Then get your people committed to the right actions.
14:30 — Afternoon break
Time for some coffee.
15:00 — Yasmin Tilles
Escape your growth limits with cutting-edge content marketing
Here is the Content Marketing Superwoman that transformed a small Swedish startup into a global “security giant” without a budget. How on earth is that possible? Come and find out how hackers, data, and storytelling can help you improve conversion levels and brand awareness (Yes, she will tell you about the rat in the office too).
15:30 — Michael Aagaard
Your Brain Is Lying To You: Become A Better Marketer By Overcoming Confirmation Bias
Have you ever resisted or ignored a piece of information because it posed a threat to your worldview? If you answered “yes,” you’re like most other human beings on the planet. In fact, according to the last 40 years of cognitive research, favouring information that confirms your worldview is extremely common human behaviour. Unfortunately, being biased towards information that confirms what we already believe often leads to errors in judgment and costly mistakes in marketing. But how can we overcome this?
During this session you’ll learn:
– The facts about confirmation bias and why it is such a dangerous pitfall for marketers
– A framework for becoming aware of and overcoming your own confirmation bias
– Hands-on techniques for cutting through the clutter and getting information rather than confirmation
16:05 — John Ekman - Chief Conversionista
See you next year!
16:20 — Conversion Jam Bar!
Time to mingle and drink some conversion beer. 🍻🥂