WORLD`S BIGGEST
Conversion & Growth Event

September 27, Stockholm

Why you MUST come:

We handpick the best Growth & CRO speakers from around the world
That's right, handpick, best and the world in the same sentence, people!
No sales pitches on stage
Only: Bring home - Get sh*t done insights.
"Best conference I ever went to"
Yes, we hear that a lot, EVERY year.

Smart companies sending their brightest people

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A brilliant and inspirational day! Off home to convert!
Ann-Sofie Hedlund — Head of Digital Development @ Verisure
Everyone who works with web should be here!
So f***in good!
Camilla Fridén — Conversion Manager @ Fiskarhedenvillan

World's BEST Speakers, brought to YOU!

Chris Goward

Nir Eyal [US]

Nir Eyal is a best selling author of the book “Hooked” and perhaps the world’s top expert on how to create habit forming customer experiences. When acquisition costs go through the roof, and more and more people are locked into platforms like Facebook, this is the one skill you need to master.

Chris Goward

Purna Virji [US]

Purna Virji is a senior exec at Microsoft and she’ trying to figure out how voice search and conversational interfaces will shape digital marketing. If you agree that speech will rule the web in the future - this is a must see.

Chris Goward

Michael Aagaard [DK]

Michael is one of the highest rated speakers on the CRO scene. Time after time. He has so many top rated talks in his bag so we have an idea: We’re gonna let YOU, the attendees, vote which one he will do.

Chris Goward

André Morys [DE]

André runs the biggest CRO Agency in the world and he’s the guy that’s spoke most times at CJAM, since the very first one. Now he’s back with his latest outlook on where CRO is going.

Chris Goward

Chris Goward [CA]

Chris founded WiderFunnel, wrote, "You Should Test That", a top selling, must-read CRO book which redefined conversion rate optimization. Now he will share his insights on how you can accelerate growth and produce a high-octane experimentation engine that pumps out never ending results.

Yasmin Tilles

Yasmin Tilles [SE]

Here is the Content Marketing Superwoman that transformed a small Swedish startup into a global "security giant". How on earth is that possible? Come and find out . (Yes she will tell you about the rat in the office too).

Els Aerts

Els Aerts [BE]

Els is the queen of user research that has moderated over 3.500 user tests. She is also a top-rated speaker with a no-bullsh*t personality. Els will not only tell you why user research matters but also share some cases where qualitative user research made all the difference.

Chris Goward

Mysterious Two [??]

Two more speakers are to be revealed soon. No need to point out, given our track record, that amazing, fantastic, mouthwatering and inspirational are just about the words which cover them.

Conversion Jam 2018

07:30 — Doors open

Doors open at Aula Medica

08:00 — Bonus Sessions

08:00 Bonus Session with your morning coffee (TBA)
This is an optional session, a nice little bonus.

08:30 The culture of Experimentation
Bonus Session again! Happy days.

09:00 — John Ekman - Chief Conversionista

Welcome. Let’s START!

09:10 — Nir Eyal

HOOKED – How to build habit forming products
How is it possible that a few of the world’s most successful digital brands have managed to get almost the entire planet’s population “hooked” to their services? What is the secret to getting users to come back for more and more? Well, it is not just pure luck. They’ve actually managed to carefully engineer customer desire, creating a sense close to addiction. Nir will show you how you can apply these techniques to your products or services

09:50 — Soon to be announced

You will love this session.

10:20 — Morning Break

There’s nothing like the smell of coffee in the morning! ☕☕☕

10:50 — Purna Virji

Speech interfaces & the future of CRO
Conversational interfaces have been called the third digital revolution. Few things will shape the way we use digital services like the development of speech & voice interfaces. But what does it mean for us Conversion People when users start talking to all their digital stuff? Can you optimize conversations? In that case, how? What happens if the concept of a “landing page” suddenly disappears? If you agree that speech will rule the web in the future – this is a must see.

11:20 — André Morys

Hold on tight for this ride.

11:50 — Lunch

Recharge your batteries (or be sorry you didn’t).

13:00 — Els Arts

Without research there is nothing
User research, understanding your users and finding out what makes them tick, is crucial to driving growth. Els will not only tell you why user research matters but also share some cases where qualitative user research made all the difference.

13:30 — Chris Goward

Building an Experimentation Engine that scales
Many organizations get excited about A/B-testing. Get some early wins, attract more people to join the team, and convince management to invest in cool new tools.
Then, they hit a plateau. No more easy wins. 😭 Chris will share his insights on how you escape the plateau, accelerate growth and produce a high-octane experimentation engine that pumps out never ending results.

14:00 — Soon to be announced

You will love this session.

14:30 — Afternoon break

Time for some coffee.

15:00 — Yasmin Tilles

Here is the Content Marketing Superwoman that transformed a small Swedish startup into a global “security giant”. How on earth is that possible? Come and find out. (Yes, she will tell you about the rat in the office too).

15:30 — Michael Aagaard

The return of the most entertaining guy in CRO
Michael has so many great topics to choose from that we will actually let you decide what he’ll talk about. Stay tuned for the “Best of Michael Aagaard” vote.

16:05 — John Ekman - Chief Conversionista

See you next year!

16:20 — Conversion Jam Bar!

Time to mingle and drink some conversion beer. 🍻🥂

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