Conversion Jam is about you selling more online. We bring handpicked, recognized speakers – all listed among the best in the world! We want YOU to master THEIR methods and learn web psychology.
It became the world's largest CRO event last year, and it's probably growing to 700+ attendees this year. A must-attend for UX, Marketing and Online Managers.
Growth, life cycle optimization and machine learning. Your job will change: Stay prepared!
And they'll come back to network with the greatest growth profiles and like-minded.
The bad news - the venue has a limit.
We have sponsors, but not on stage. What? Yes. Really? Yes.
- Ling is doing everything one should NOT to on a site. But what UX principles lay behind the flying ducks?
- Karl received the by far best ratings ever seen on CJAM, he has a new presentation and he's back!
- Gerry McGovern is behind the customer experience of Dropbox, Cisco & Microsoft. Seriously? Yes.
You MUST have seen it already? Her site, LINGsCARS, it's possibly the weirdest website on the internet, but don't be fooled. What you think is weird and distracting is worth millions of pounds to her - Come and listen why.
Ling is a recognized entrepreneur, behind what is quite possibly the worst and weirdest website on the internet. Ling's site LINGsCARS is usually used as a “worst case example”, doing everything one should NOT do on a site. But what UX principles lay behind the flying ducks? Listen to the “against the stream one of a kind” Ling, and her ideas worth millions of pounds (OBS: enter the page and you'll never be the same again).
Best UX comedian of the year! And top 3 most influential Conversion Optimization Experts in the world. Besides, he has the best rated performance ever seen on Conversion Jam (welcome back, Karl). That should do as an introduction.
Karl is head of Marketing at AGConsult, a world known speaker on the topic and large company educator. He is a UX and Conversion Optimization expert, who recently was listed as nr 3 most influential CRO experts in the world by PPC Hero. He was also named the best UX comedian of the year. We had Karl as a closing keynote the other year at Conversion Jam and he was completely outstanding - You wanted him back with his new webpsychology content – So here he is!
Ranked top 3 CRO speaker. And business wise? We’ve been told about a 2328% ROI… This lead growth hacker will show you how CRO and growth work together.
Chris is the managing partner and lead growth hacker at RockBoost, they have implemented growth hacking in more than 200+ companies and have some great success stories like Helloprint, Fox Channels and Recharge.com. RockBoost also developed a general methodology for achieving exponential growth, they call it the RockBoost Growth Playbook, and it consists of 7 foundational pillars. You’re about to learn ‘em all, from the guy who ranked top 3 best highlight at Conversion Summit, next to Avinash Kaushik and Craig Sullivan!
No more CRO? Well yes. But what becomes more and more important is optimizing revenues from those who have already converted (he helped Dropbox, Cisco & Microsoft - Do we need to say more?)
Gerry advocates that more and more people have made up their minds about what digital service to use, Spotify, Netflix, whatever. If this is true the game changes to optimizing revenues from those who have already converted. This change will transform what CRO is about forever. Gerry delivers digital customer experiences on a top level (he is behind Dropbox, Cisco & Microsoft customer experience etc). He is a warrior with the mission to make people’s lives online better and he is an absolute authority on the topic. If you are not satisfied with "just own the click" - You better listen in here. The customer isn’t king anymore; the customer is dictator.
A Senior Data Advocate and Google Developer Expert – Behind one of the most known GA & GTM blogs (a must for geeks – but not to be missed by everyone else who needs to understand their geeks).
Simo is a recognized expert on customizing Web analytics and tag management solutions to improve the entire "life cycle" of data collection, processing and reporting. His focus areas are within Google Analytics and Google Tag Manager, from where Google themselves has announced him a Google Developer Expert in these fields. He is also running the popular blog "What's new in digital analytics?". Not to geek it too much we can add the detail that he is especially interested in the interface between marketing and development. He wants to raise data awareness and we love that. You do too.
Copywriter, content trainer, owner of Write With Influence, the host of the online sketch comedy show AmyTV... And the pro you'll probably try to copy after this session.
Amy is originally trained as a screenwriter and then took those skills into business storytelling and marketing. She's been running Harrisonamy offering copywriting, consultancy and training since 2008. She is a genius when it comes to attract clients, sales and envy with great copywriting. She basically IS the call to action. In this talk, she'll teach you the MOST common communication mistakes – you’ll identify any disconnect in your own marketing, based on What you KNOW about your product, what you WRITE about your product, and what your customer THINKS you mean.
Digital strategist, a marketing technologist and fullstack developer. You've heard about AI and Machine Learning but how will it affect your job? Jono will show how it unfolds.
Jono has over a decade of blended experience in digital marketing, with expertise in SEO, analytics, brand strategy, campaign strategy, lead generation (take a moment and breath)... eCRM automation, conversation rate optimisation and web development. He's been doing stuff from defining the ‘big picture’ and strategic direction, right down to getting his hands dirty in the nitty-gritty technical detail. He’s worked with agencies, startups, household brands and FTSE 100 companies to define, support and deliver successful SEO, content, analytics and brand strategies at an international level (to top it up). AND, he basically sees into the future.
Tiffany is a growth marketer, former head of CRO at Shopify and previously announced the world's top 25 influentials in CRO + the former techwoman of Canada. Boom!
Over the past 10 years Tiffany has worked on over 400 websites while managing multi-million dollar budgets. She has had former roles as head of CRO and director of strategy, at companies including Shopify (an e-commerce website builder and platform) and Powered by Search. She has lectured in various places such as PPC Hero London, Unbounce’s CTA Conference, 500Startups’ “Weapons of Mass Distribution”, as well as for University of Toronto’s Digital Marketing Program.
Might be the best speaker of the day. Or it might not. Or it might.
... naw, we won't tell you quite yet.
Doors open at Aula Medica
Bonus session 08:00 How AI will change conversion optimization
If you're curious in how evolutionary artificial intelligence is changing CRO - your job (or if you just like to drink your coffee while being smarter): Come listen to Sentient AI.
Bonus Session: 08:30 Reassembling CRO: IKEA and the SessionCam toolkit
What happened when IKEA took a fresh look at its checkout process? As their conversion rate continues to climb learn what IKEA considers to be the benefits of insight consultancy.
Digital marketing in 2022: surviving the machine revolution
Stores are starting to predict your behavior and they know whether or not you are ready to buy something in the future, like seriously. BE PREPARED!
6 gut-wrenching lessons I learned from being “Head” of CRO
This talk will walk you through the tough questions she asked herself about objectives, setting expectations, testing with a small (and barely existent) team, sharing results and what she would do differently today. Hence: What you can do, today.
Morning break ☕️☕️☕️
- There’s nothing like the smell of Coffee in the morning!
Sip your coffee while listening to UX insights?
- Usabilla invites you to a sit-down "fika" while listening to a bunch of customer cases with Apollo, SJ, 3.se, Visma and more... (first come, 20 persons maximum).
The 7 pillars of growth hacking
Learn the general methodology for achieving exponential growth, it's called the RockBoost Growth Playbook and consists of 7 foundational pillars. You’re about to learn ‘em all.
Are you done after the conversion? No: Time to optimize the retention
"The customer isn’t king anymore; the customer is dictator". "Offline marketing is about getting attention and online marketing is about paying attention"... Gerry invented those quotes being used by loads. You might remember top ranked speaker Karl Gilis last year? Karl quoted Gerry...
- Recharge your batteries (or be sorry you didn't).
Masterclass with Sitecore: Lunch + Personalization + Starter kit
- Personalization is on folk's lips – Few execute as one could. If you want to get shit done right (you think you know right), attend this limited class with Sitecore.
Let's uncover LINGsCARS
It's usually used as a “worst case example”, doing everything one should NOT to on a site. But what UX principles lay behind the flying ducks? Listen to the “against the stream one of a kind” Ling, and her ideas worth millions of dollars.
The customer disconnect: How inside-out copy makes you invisible
When you write copy, there are 3 critical elements: What you KNOW about your product, what you WRITE about your product, and what your customer THINKS you mean. Unfortunately, it's common to have a disconnect between all three. In this talk, you’ll learn how to write copy that connects and breaks through the noise.
Afternoon break ☕️☕️☕️
What is engagement? A deep-dive into web analytics
A Senior Data Advocate and Google Developer Expert will geek stuff down. Hence: this talk is suitable for... geeks. Or: those who want to understand geeks.
This is a surprise standup which obviously is limited to only attendees of Conversion Jam.
About that... Naah, you’ll have to be there to find out. Time is ticking.
Pricing and persuasion techniques to sell more
He has the best rated performance ever seen on Conversion Jam (welcome back, Karl). Persuade us!
John Ekman — Chief Conversionista
See you next year!
Conversion Jam Bar!