Conversion Jam is about you selling more online. We bring handpicked, recognized speakers – all listed among the best in the world! We want YOU to master THEIR methods and learn web psychology.
It became the world's largest CRO event last year, so we though "Why not bring it over to Norway?" A must-attend for UX, Marketing and Online Managers.
Growth, retention, machine learning... There's no yada yada inspiration to it - pure preparation.
If you don't learn from the best, your competitors will for sure. They'll come and they'll prepare.
The bad news - the venue has a limit.
We have sponsors, but not on stage. What? Yes. Really? Yes.
- Ling is doing everything one should NOT to on a site. But what UX principles lay behind the flying ducks?
- Unlocked growth for companies like ScoreBig, Qualaroo... And more? Yes, more.
- Gerry McGovern is behind the customer experience of Dropbox, Cisco & Microsoft. Seriously? Yes.
You MUST have seen it already? Her site, LINGsCARS, it's possibly the weirdest website on the internet, but don't be fooled. What you think is weird and distracting is worth millions of pounds to her - Come and listen why.
Ling is a recognized entrepreneur, behind what is quite possibly the worst and weirdest website on the internet. Ling's site LINGsCARS is usually used as a “worst case example”, doing everything one should NOT do on a site. But what UX principles lay behind the flying ducks? Listen to the “against the stream one of a kind” Ling, and her ideas worth millions of pounds (OBS: enter the page and you'll never be the same again).
Launched growthhackers.com with Sean Ellis. Unlocked growth for companies like ScoreBig, Qualaroo and more. Crucial early stage growth for startups? He's the guy.
Morgan Brown is a growth guy, a digital marketing veteran with 17 years helping early stage companies find traction and breakout growth – He knows the intersection value of marketing, product and data. He also is the COO of Inman News, the leading business intelligence source for real estate. Oh, and he built and launched GrowthHackers.com with Sean Ellis. Both speak regularly at major conferences such as CXL Live, CTA, Growth Hackers Conference, and more...
No more CRO? Well yes. But what becomes more and more important is optimizing revenues from those who have already converted (he helped Dropbox, Cisco & Microsoft - Do we need to say more?)
Gerry advocats that more and more people have made up their mind about what digital service to use, Spotify, Netflix, whatever. If this is true the game changes to optimizing revenues from those who have already converted. This change will transform what CRO is about forever. Gerry deliver digital customer experiences on a top level (he is behind Dropbox, Cisco & Microsoft customer experience etc). He is a warrior with the mission to make people’s lives online better and he is an absolute authority on the topic. If you are not satisfied with "just own the click" - You better listen in here. The customer isn’t king anymore; the customer is dictator.
Copywriter, content trainer, owner of Write With Influence, the host of the online sketch comedy show AmyTV... And the pro you'll probably try to copy after this session.
Amy is originally trained as a screenwriter and then took those skills into business storytelling and marketing. She's been running Harrisonamy offering copywriting, consultancy and training since 2008. She is a genius when it comes to attract clients, sales and envy with great copywriting. She basically IS the call to action. In this talk, she'll teach you the MOST common communication mistakes – you’ll identify any disconnect in your own marketing, based on What you KNOW about your product, what you WRITE about your product, and what your customer THINKS you mean.
Digital strategist, a marketing technologist and fullstack developer. You've heard about AI and Machine Learning but how will it affect your job? Jono will show how it unfolds.
Jono has over a decade of blended experience in digital marketing, with expertise in SEO, analytics, brand strategy, campaign strategy, lead generation (take a moment and breath)... eCRM automation, conversation rate optimisation and web development. He's been doing stuff from defining the ‘big picture’ and strategic direction, right down to getting his hands dirty in the nitty-gritty technical detail. He’s worked with agencies, startups, household brands and FTSE 100 companies to define, support and deliver successful SEO, content, analytics and brand strategies at an international level (to top it up). AND, he basically sees into the future.
Analytics Advocate at Google (previously did analytics and optimization practices at companies such as Adobe, The Apollo Group... and now Google. Damn.)
Krista Seiden is an experienced leader in the digital analytics industry and a frequent speaker at industry events. She has driven analytics and optimization practices at companies such as Adobe, The Apollo Group and most recently Google. In her previous role at Google she built a culture of testing & optimization within Google’s Enterprise group, and along the way built a team of skilled analysts, designed and developed an internal, enterprise-scale testing product, gained resources by showing significant wins, and expanded testing efforts by 1500%+ in just a few quarters.
Might be the best speaker of the day. Or it might not. Or it might.
... naw, we won't tell you quite yet.
Come and save humans from bad conversion you too.
Naah, you'll have to be there to find out.
Doors open at Latter
Bonus session with your morning coffee
A nice extra session available for you.
Bonus session again! Happy days.
Optional bonus session here too.
Let's uncover LINGsCARS
It's usually used as a “worst case example”, doing everything one should NOT to on a site. But what UX principles lay behind the flying ducks? Listen to the “against the stream one of a kind” Ling, and her ideas worth millions of dollars.
Unlocking growth with marketing, product and data
Growth hacking is a methodology that leverages strategies aimed at unlocking growth at scale. Growth isn’t free. It always has a cost.
Morning break - There’s nothing like the smell of Coffee in the morning!
You will love this session.
Are you done after the conversion? No: Time to optimize the retention
"The customer isn’t king anymore; the customer is dictator". "Offline marketing is about getting attention and online marketing is about paying attention"... Gerry invented those quotes being used by loads. You might remember top ranked speaker Karl Gilis last year? Karl quoted Gerry...
The customer disconnect: How inside-out copy makes you invisible
When you write copy, there are 3 critical elements: What you KNOW about your product, what you WRITE about your product, and what your customer THINKS you mean. Unfortunately, it's common to have a disconnect between all three. In this talk, you’ll learn how to write copy that connects and breaks through the noise.
Best practices for testing, adapting, and personalizing the UX
Your users are not all the same, so why serve them the same web experience? Krista will share her best practices for building a culture of optimization and personalizing the online experience to better deliver to EACH of your customers.
We will fill this spot with something really practical and hands-on too.
This is a surprise standup which obviously is limited to only attendees of Conversion Jam.
About that... Naah, you’ll have to be there to find out. Time is ticking.
Digital marketing in 2022: surviving the machine revolution
Stores are starting to predict your behaviour and they know whether or not you are ready to buy something in the future, like seriously. BE PRAPARED!
John Ekman — Chief Conversionista
See you next year!
Conversion Jam Bar!