Conversion Jam is about you selling more online. We bring handpicked, recognized speakers – all listed among the best in the world! We want YOU to master THEIR methods and learn web psychology.
It became the world's largest CRO event last year, so we though "Why not bring it over to Norway?" A must-attend for UX, Marketing and Online Managers.
Growth, retention, machine learning... There's no yada yada inspiration to it - pure preparation.
If you don't learn from the best, your competitors will for sure. They'll come and they'll prepare.
The bad news - the venue has a limit.
We have sponsors, but not on stage. What? Yes. Really? Yes.
- Ling is doing everything one should NOT to on a site. But what UX principles lay behind the flying ducks?
- Karl received the by far best ratings ever seen on CJAM, of course we bring him over!
- Gerry McGovern is behind the customer experience of Dropbox, Cisco & Microsoft. Seriously? Yes.
You've probably seen him before: the CRO profile, John "Chief Conversionista" Ekman, now takes the best conversion speakers to you!
John is the founder of Conversionista – The number 1 Conversion Optimization Company in Scandinavia and one of the largest CRO agencies in the world. John has been in the business for a long time and is known for his optimization fanaticism. You probably saw him speak previously in Norway too, at MAX, Bring/Load, NXT etc etc. This time, he won't be speaking, but introducing you to what might be the best international conversion & growth speakers ever visited Norway.
You MUST have seen it already? Her site, LINGsCARS, it's possibly the weirdest website on the internet, but don't be fooled. What you think is weird and distracting is worth millions of pounds to her - Come and listen why.
Ling is a recognized entrepreneur, behind what is quite possibly the worst and weirdest website on the internet. Ling's site LINGsCARS is usually used as a “worst case example”, doing everything one should NOT do on a site. But what UX principles lay behind the flying ducks? Listen to the “against the stream one of a kind” Ling, and her ideas worth millions of pounds (OBS: enter the page and you'll never be the same again).
Best UX comedian of the year! And top 3 most influential Conversion Optimization Experts in the world. Besides, he has the best rated performance ever seen on Conversion Jam (welcome to Oslo, Karl).
Karl is head of Marketing at AGConsult, a world known speaker on the topic and large company educator. He is a UX and Conversion Optimization expert, who recently was listed as nr 3 most influential CRO experts in the world by PPC Hero. He was also named the best UX comedian of the year. We had Karl as a closing keynote the other year at Conversion Jam in Stockholm, and he was completely outstanding - So here he is, in Oslo too!
Digital Manager in The Norwegian National Opera & Ballet, awarded the “Golden Award of Honour” at INMA's event Gulltaggen for his contribution to the Online marketing community in Norway
Before Magne came to The Norwegian National Opera & Ballet he worked as a Global Internet Manage responsible for establishing a global Internet platform, SEO Strategy and Online Marketing in Navico (Company House of brands and global Leader in Marine Electronics) 2007 - 2010. He started as an Internet Manager in Scandinavian Airlines Norway in 1999 participating in SAS different web e-commerce and online marketing projects. In the merge of airline SAS and Braathens in Norway – Magne became responsible for Online marketing and Traffic Management and the 4th largest online marketing company in Norway. He was also part of the team establishing Frequent Flyer Loyalty program EuroBonus within Scandinavian Airlines in 1991. Magne was in April 2007 awarded the “Golden Award of Honour” at INMA's event Gulltaggen for his contribution to the Online marketing community in Norway.
No more CRO? Well yes. But what becomes more and more important is optimizing revenues from those who have already converted (he helped Dropbox, Cisco & Microsoft - Do we need to say more?)
Gerry advocats that more and more people have made up their mind about what digital service to use, Spotify, Netflix, whatever. If this is true the game changes to optimizing revenues from those who have already converted. This change will transform what CRO is about forever. Gerry deliver digital customer experiences on a top level (he is behind Dropbox, Cisco & Microsoft customer experience etc). He is a warrior with the mission to make people’s lives online better and he is an absolute authority on the topic. If you are not satisfied with "just own the click" - You better listen in here. The customer isn’t king anymore; the customer is dictator.
Optimiser of Everything
Craig has been blending UX Research, Analytics, Split Testing, Conversion Optimisation and Voice of Customer techniques since 2006. He’s built teams, launched products and hacked the growth of websites for companies including Google, LOVEFiLM, Lego, John Lewis, eBay, Belron and many more. This has generated over £500M in additional revenue over the last 5 years.
Copywriter, content trainer, owner of Write With Influence, the host of the online sketch comedy show AmyTV... And the pro you'll probably try to copy after this session.
Amy is originally trained as a screenwriter and then took those skills into business storytelling and marketing. She's been running Harrisonamy offering copywriting, consultancy and training since 2008. She is a genius when it comes to attract clients, sales and envy with great copywriting. She basically IS the call to action. In this talk, she'll teach you the MOST common communication mistakes – you’ll identify any disconnect in your own marketing, based on What you KNOW about your product, what you WRITE about your product, and what your customer THINKS you mean.
Digital strategist, a marketing technologist and fullstack developer. You've heard about AI and Machine Learning but how will it affect your job? Jono will show how it unfolds.
Jono has over a decade of blended experience in digital marketing, with expertise in SEO, analytics, brand strategy, campaign strategy, lead generation (take a moment and breath)... eCRM automation, conversation rate optimisation and web development. He's been doing stuff from defining the ‘big picture’ and strategic direction, right down to getting his hands dirty in the nitty-gritty technical detail. He’s worked with agencies, startups, household brands and FTSE 100 companies to define, support and deliver successful SEO, content, analytics and brand strategies at an international level (to top it up). AND, he basically sees into the future.
Tiffany is a growth marketer, former head of CRO at Shopify and previously announced the world's top 25 influentials in CRO + the former techwoman of Canada. Boom!
Over the past 10 years Tiffany has worked on over 400 websites while managing multi-million dollar budgets. She has had former roles as head of CRO and director of strategy, at companies including Shopify (an e-commerce website builder and platform) and Powered by Search. She has lectured in various places such as PPC Hero London, Unbounce’s CTA Conference, 500Startups’ “Weapons of Mass Distribution”, as well as for University of Toronto’s Digital Marketing Program.
Might be the best speaker of the day. Or it might not. Or it might.
... naw, we won't tell you quite yet.
Doors open at Latter
Bonus session 08:00 How AI will change conversion optimization
If you're curious in how evolutionary artificial intelligence is changing CRO - your job (or if you just like to drink your coffee while being smarter): Come listen to Sentient AI.
Bonus Session: 08:30 Reassembling CRO: IKEA and the SessionCam toolkit
What happened when IKEA took a fresh look at its checkout process? As their conversion rate continues to climb learn what IKEA considers to be the benefits of insight consultancy.
Digital marketing in 2022: surviving the machine revolution
Stores are starting to predict your behavior and they know whether or not you are ready to buy something in the future, like seriously. BE PREPARED!
6 gut-wrenching lessons I learned from being “Head” of CRO
This talk will walk you through the tough questions she asked herself about objectives, setting expectations, testing with a small (and barely existent) team, sharing results and what she would do differently today. Hence: What you can do, today.
Morning break - There’s nothing like the smell of Coffee in the morning!
First ever Norwegian speaker at Conversion Jam!
The local perspectives, cases and insights from the lead of "Den Norske Opera & Ballett"
Are you done after the conversion? No: Time to optimize the retention
"The customer isn’t king anymore; the customer is dictator". "Offline marketing is about getting attention and online marketing is about paying attention"... Gerry invented those quotes being used by loads. You might remember top ranked speaker Karl Gilis last year? Karl quoted Gerry...
Let's uncover LINGsCARS
It's usually used as a “worst case example”, doing everything one should NOT to on a site. But what UX principles lay behind the flying ducks? Listen to the “against the stream one of a kind” Ling, and her ideas worth millions of dollars.
The customer disconnect: How inside-out copy makes you invisible
When you write copy, there are 3 critical elements: What you KNOW about your product, what you WRITE about your product, and what your customer THINKS you mean. Unfortunately, it's common to have a disconnect between all three. In this talk, you’ll learn how to write copy that connects and breaks through the noise.
Understand how to prioritise your effort
You could easily spend all your resources optimising everything in your operation but you don’t have time to do that AND run your business. Know where your limited resource can be focused to maximise returns, deliver and measure ROI on your activities and generate more profitable sales.
This is a surprise standup which obviously is limited to only attendees of Conversion Jam.
About that... Naah, you’ll have to be there to find out. Time is ticking.
Pricing and persuasion techniques to sell more
He has the best rated performance ever seen on Conversion Jam (welcome back, Karl). Persuade us!
John Ekman — Chief Conversionista
See you next year!