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World's largest Conversion & Growth event
is coming to Oslo Sept 27

Directional Cue

Conversion Jam is about you selling more online. We bring handpicked, recognized speakers – all listed among the best in the world! We want YOU to master THEIR methods and learn web psychology.

It became the world's largest CRO event last year, so we though "Why not bring it over to Norway?" A must-attend for UX, Marketing and Online Managers.

This is why you should attend CJAM:

  • Master the future of CRO

    Growth, retention, machine learning... There's no yada yada inspiration to it - pure preparation.

  • 2400 people over 6 years

    If you don't learn from the best, your competitors will for sure. They'll come and they'll prepare.

  • We sold out each year in Sthlm

    The bad news - the venue has a limit.

  • No sales talk on stage

    We have sponsors, but not on stage. What? Yes. Really? Yes.

Secure your seat here (limited) or view the program

Experts will leave you like:

Goodbye guesses.
Hello money!

  • Meet LINGsCARS! The worst site ever, or? [Keynote]

    - Ling is doing everything one should NOT to on a site. But what UX principles lay behind the flying ducks?

  • Morgan Brown: launched Growthhackers.com [Keynote]

    - Unlocked growth for companies like ScoreBig, Qualaroo... And more? Yes, more.

  • Really? Yes.

    After the conversion: Retain the customer [Keynote]

    - Gerry McGovern is behind the customer experience of Dropbox, Cisco & Microsoft. Seriously? Yes.

World's BEST Speakers of Conversion Optimization - now brought to Oslo:

Ling Valentine at Conversion Jam 2017

Ling Valentine (UK)
- Let's uncover the worst (or the best?) site ever

You MUST have seen it already? Her site, LINGsCARS, it's possibly the weirdest website on the internet, but don't be fooled. What you think is weird and distracting is worth millions of pounds to her - Come and listen why.

Ling is a recognized entrepreneur, behind what is quite possibly the worst and weirdest website on the internet. Ling's site LINGsCARS is usually used as a “worst case example”, doing everything one should NOT do on a site. But what UX principles lay behind the flying ducks? Listen to the “against the stream one of a kind” Ling, and her ideas worth millions of pounds (OBS: enter the page and you'll never be the same again).

Morgan Brown at Conversion Jam 2017

Morgan Brown (US)
- Unlocking growth with marketing, product and data

Launched growthhackers.com with Sean Ellis. Unlocked growth for companies like ScoreBig, Qualaroo and more. Crucial early stage growth for startups? He's the guy.

Morgan Brown is a growth guy, a digital marketing veteran with 17 years helping early stage companies find traction and breakout growth – He knows the intersection value of marketing, product and data. He also is the COO of Inman News, the leading business intelligence source for real estate. Oh, and he built and launched GrowthHackers.com with Sean Ellis. Both speak regularly at major conferences such as CXL Live, CTA, Growth Hackers Conference, and more...

Gerry McGovern at Conversion Jam 2017

Gerry McGovern (IRL)
- Conversion optimization is dead, long live convert optimization

No more CRO? Well yes. But what becomes more and more important is optimizing revenues from those who have already converted (he helped Dropbox, Cisco & Microsoft - Do we need to say more?)

Gerry advocats that more and more people have made up their mind about what digital service to use, Spotify, Netflix, whatever. If this is true the game changes to optimizing revenues from those who have already converted. This change will transform what CRO is about forever. Gerry deliver digital customer experiences on a top level (he is behind Dropbox, Cisco & Microsoft customer experience etc). He is a warrior with the mission to make people’s lives online better and he is an absolute authority on the topic. If you are not satisfied with "just own the click" - You better listen in here. The customer isn’t king anymore; the customer is dictator.

Ling Valentine at Conversion Jam 2017

Amy Harrison (UK)
- Customer disconnect: How inside-out copy makes you invisible

Copywriter, content trainer, owner of Write With Influence, the host of the online sketch comedy show AmyTV... And the pro you'll probably try to copy after this session.

Amy is originally trained as a screenwriter and then took those skills into business storytelling and marketing. She's been running Harrisonamy offering copywriting, consultancy and training since 2008. She is a genius when it comes to attract clients, sales and envy with great copywriting. She basically IS the call to action. In this talk, she'll teach you the MOST common communication mistakes – you’ll identify any disconnect in your own marketing, based on What you KNOW about your product, what you WRITE about your product, and what your customer THINKS you mean.

Jono Alderson at Conversion Jam 2017

Jono Alderson (UK)
- Digital marketing in 2022: surviving the machine revolution

Digital strategist, a marketing technologist and fullstack developer. You've heard about AI and Machine Learning but how will it affect your job? Jono will show how it unfolds.

Jono has over a decade of blended experience in digital marketing, with expertise in SEO, analytics, brand strategy, campaign strategy, lead generation (take a moment and breath)... eCRM automation, conversation rate optimisation and web development. He's been doing stuff from defining the ‘big picture’ and strategic direction, right down to getting his hands dirty in the nitty-gritty technical detail. He’s worked with agencies, startups, household brands and FTSE 100 companies to define, support and deliver successful SEO, content, analytics and brand strategies at an international level (to top it up). AND, he basically sees into the future.

Krista Seiden at Conversion Jam 2017

Krista Seiden (US)
- Best practices for testing, adapting, and personalizing the UX

Analytics Advocate at Google (previously did analytics and optimization practices at companies such as Adobe, The Apollo Group... and now Google. Damn.)

Krista Seiden is an experienced leader in the digital analytics industry and a frequent speaker at industry events. She has driven analytics and optimization practices at companies such as Adobe, The Apollo Group and most recently Google. In her previous role at Google she built a culture of testing & optimization within Google’s Enterprise group, and along the way built a team of skilled analysts, designed and developed an internal, enterprise-scale testing product, gained resources by showing significant wins, and expanded testing efforts by 1500%+ in just a few quarters.

Anotherone at Conversion Jam 2017

Soon to be announced
- A superwoman saving the world from bad conversion and websites that suck can improve

Might be the best speaker of the day. Or it might not. Or it might.

... naw, we won't tell you quite yet.

Anotherone at Conversion Jam 2017

As if that wasn't enough...
- We will add surprises on the day!

Come and save humans from bad conversion you too.

Naah, you'll have to be there to find out.

CJAMConversion Jam Latter

Oslo
Latter

Holmens gate 1, 0250 Oslo

 View map

Program

Visionary talks before lunch

  • Doors open at Latter

  • Bonus session with your morning coffee
    A nice extra session available for you.

    Bonus session again! Happy days.
    Optional bonus session here too.

  • Ling Valentine - Behind the worst site ever?

    Let's uncover LINGsCARS

    It's usually used as a “worst case example”, doing everything one should NOT to on a site. But what UX principles lay behind the flying ducks? Listen to the “against the stream one of a kind” Ling, and her ideas worth millions of dollars.

  • Morgan Brown - launched growthhackers.com

    Unlocking growth with marketing, product and data

    Growth hacking is a methodology that leverages strategies aimed at unlocking growth at scale. Growth isn’t free. It always has a cost.

  • Morning break - There’s nothing like the smell of Coffee in the morning!

  • Soon to be announced

    You will love this session.

  • Gerry McGovern - An customer experience authority

    Are you done after the conversion? No: Time to optimize the retention

    "The customer isn’t king anymore; the customer is dictator". "Offline marketing is about getting attention and online marketing is about paying attention"... Gerry invented those quotes being used by loads. You might remember top ranked speaker Karl Gilis last year? Karl quoted Gerry...

  • Lunch

More geeky content after lunch

  • Soon to be announced

    Stay tooned.

  • Amy Harrison

    The customer disconnect: How inside-out copy makes you invisible

    When you write copy, there are 3 critical elements: What you KNOW about your product, what you WRITE about your product, and what your customer THINKS you mean. Unfortunately, it's common to have a disconnect between all three. In this talk, you’ll learn how to write copy that connects and breaks through the noise.

  • Afternoon break

  • Krista Seiden - Analytics Advocate at Google

    Best practices for testing, adapting, and personalizing the UX

    Your users are not all the same, so why serve them the same web experience? Krista will share her best practices for building a culture of optimization and personalizing the online experience to better deliver to EACH of your customers.

  • Afternoon break

  • Free & Exclusive session - But only today!

    This is a surprise standup which obviously is limited to only attendees of Conversion Jam.

    About that... Naah, you’ll have to be there to find out. Time is ticking.

  • Jono Alderson - Future survivor

    Digital marketing in 2022: surviving the machine revolution

    Stores are starting to predict your behavior and they know whether or not you are ready to buy something in the future, like seriously. BE PREPARED!

  • John Ekman — Chief Conversionista
    See you next year!

  • Conversion Jam Bar!

Sponsors

Sentient at Conversion Jam
SessionCam at Conversion Jam
Sitecore at Conversion Jam
Zalster at Conversion Jam
Usabilla at Conversion Jam
Virke at Conversion Jam
Rightbrain at Conversion Jam
Komplett at Conversion Jam